Pet‐directed speech strengthens the veterinarian–client–patient relationship: Results from a pet owner survey

BACKGROUND: Several studies have documented veterinarians' use of pet-directed speech (PDS). The aims of this study were to assess the use of PDS during clinic visits and the impact of PDS on pet owners' opinions about their veterinarians. METHODS: An online survey of pet owners' experience with, and attitudes to, PDS was conducted using snowball sampling. A descriptive statistical analysis was performed on quantitative data, and a thematic analysis was performed on free-text responses. RESULTS: Of the 400 respondents, almost 80% reported veterinarians using PDS. Most characterised the use of PDS as very or extremely important, and nearly 90% would more likely choose to see again a veterinarian who employed PDS. Four themes were identified from the free-text analysis: 'pet at the centre', 'not just words', 'include the owner' and 'impressions of the veterinarian'. LIMITATIONS: The limitations of the study include the potential for bias and lack of randomisation with snowball sampling, and the relatively small study sample. CONCLUSION: PDS is widely employed by veterinarians during veterinary consultations and is valued by pet owners. Further research could help confirm the impact of PDS on the veterinarian‒client‒patient relationship and its potential for integration in veterinary communication training.