Audience attitudes and aesthetic perception of digitally empowered contemporary lacquer painting: a survey-based technology-imagery-perception model.

Contemporary lacquer painting faces challenges of audience engagement, interpretive accessibility, and digital dissemination. To avoid conflating actual technology exposure with respondents' beliefs about technology, this study is positioned as a survey-based examination of audience attitudes toward digitally empowered lacquer painting. A technology-imagery-perception (TIP) model is used to examine whether perceived immersive, interactive, and distributed affordances are associated with three imagery characteristics: sensible scene, imaginable atmosphere, and virtual-real imagination. Data from 425 valid questionnaires were analyzed using reliability and validity tests, correlations, multiple regression, an interaction analysis, and a constrained bootstrap serial indirect-association analysis. Perceived immersive, interactive, and distributed affordances were positively associated with sensible scene, imaginable atmosphere, and virtual-real imagination, respectively. The three imagery characteristics were also positively associated with emotional resonance, cognitive evaluation, and behavioral intention. The constrained model identified two non-causal indirect components through emotional resonance alone and through emotional resonance followed by cognitive evaluation; technology acceptance also conditioned the virtual-real-imagination-behavioral-intention association. Because the evidence is cross-sectional and self-reported, these findings describe associations among perceptions and attitudes rather than causal effects of actual digital technologies.